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        Privacy Policy

        1. Introduction

        Sparky Direct Pty Ltd operates the website www.sparkydirect.com.au.

        This Privacy Policy explains how Sparky Direct collects, uses, discloses, stores and protects your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

        By using our website or purchasing from Sparky Direct, you agree to the terms of this Privacy Policy.

        We are committed to protecting your privacy and handling your personal information in a transparent and secure manner.

        2. What Personal Information We Collect

        We may collect personal information that is reasonably necessary for our business activities as an electrical wholesaler and e-commerce retailer.

        This may include:

        • Full name
        • Business name
        • ABN
        • Email address
        • Phone number
        • Billing address
        • Delivery address
        • IP address
        • Device identifiers
        • Website browsing behaviour
        • Order history
        • Payment information
        • Marketing preferences

        We do not store full credit card details. Payments are processed securely through third-party payment providers.

        3. How We Collect Personal Information

        3.1 Information You Provide Directly

        We collect personal information when you:

        • Create an account
        • Place an order
        • Subscribe to our email marketing
        • Contact us via email, phone or website forms
        • Participate in promotions or giveaways
        • Submit reviews or feedback

        3.2 Automatically Collected Information

        When you visit www.sparkydirect.com.au, certain information may be collected automatically through cookies and similar tracking technologies, including:

        • IP address
        • Browser type and version
        • Device type
        • Pages visited
        • Time spent on pages
        • Referral source
        • Interaction data

        This information helps us analyse website performance and improve the user experience.

        4. How We Use Your Personal Information

        We may use your personal information to:

        • Process and fulfil orders
        • Deliver products
        • Provide customer support
        • Manage your account
        • Process payments
        • Prevent fraud
        • Improve our website and services
        • Conduct analytics and performance monitoring
        • Deliver targeted advertising
        • Send marketing communications where you have opted in
        • Comply with legal and regulatory obligations

        We only collect and use personal information where it is reasonably necessary for our business functions or permitted by law.

        5. Cookies and Tracking Technologies

        5.1 What Are Cookies

        A cookie is a small text file placed on your device when you visit a website. Cookies enable websites to recognise your browser and store certain information about your visit.

        Cookies do not give us access to your computer or any information other than data shared by your browser.

        5.2 How Sparky Direct Uses Cookies

        We use cookies to:

        • Analyse website traffic
        • Understand how users navigate our site
        • Improve website functionality
        • Measure marketing performance
        • Deliver relevant advertising

        Cookies used on www.sparkydirect.com.au include, but are not limited to:

        • Google Analytics
        • Google Ads
        • Google Tag Manager
        • DoubleClick
        • Meta Pixel
        • TikTok
        • Klaviyo
        • Bazaarvoice
        • Coaxspaces
        • Stripe
        • PayPal
        • instant.one

        These services may place their own cookies and collect data in accordance with their respective privacy policies.

        We use traffic log cookies to identify which pages are being used. This helps us analyse webpage traffic and improve our website to better meet customer needs. Information collected for analytics purposes is generally aggregated and de-identified where possible.

        5.3 Managing Cookies

        Most web browsers automatically accept cookies. You can modify your browser settings to decline cookies if you prefer.

        For example, in Google Chrome, you can

        1. Manage or Block cookies via your browser settings 
          • Click on the three dots to RHS of the page > Click Settings > Click Privacy and Security > Third Party Cookies
        2. Clear Browsing data to remove existing cookies.
          • Click on the three dots to RHS of the page > Click Settings > Click Privacy and Security > Delete Browsing Data 

        Please note that disabling cookies may affect website functionality and limit certain features, including checkout processes.

        6. Disclosure of Personal Information

        We may disclose your personal information to:

        • Payment processors such as Stripe and PayPal
        • Freight and courier companies
        • IT service providers and website hosting providers
        • Marketing and advertising platforms
        • Analytics providers
        • Professional advisers
        • Government authorities where required by law

        Some of these providers may be located outside Australia. 

        7. Data Security

        Sparky Direct takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

        Security measures may include:

        • SSL encryption
        • Secure payment gateways
        • Restricted internal access
        • Password-protected systems
        • Regular security monitoring

        While we take reasonable precautions, no data transmission over the internet can be guaranteed to be completely secure.

        8. Data Retention

        We retain personal information for as long as necessary to:

        • Fulfil orders
        • Provide customer support
        • Meet legal and accounting obligations
        • Resolve disputes
        • Enforce our agreements

        When personal information is no longer required, we take reasonable steps to destroy or de-identify it.

        9. Access and Correction

        If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address.

        We will promptly correct any information found to be incorrect.

        10. Electronic Communications

        We may send email or SMS communications to the contact details you provide when placing an order, subscribing to our newsletter, or interacting with our services. These communications may include order confirmations, dispatch notifications, delivery updates, service notifications, customer experience messages, such as feedback or review requests, and marketing communications to which you have subscribed or where consent is reasonably inferred in accordance with the Spam Act 2003 (Cth).

        All commercial electronic messages will clearly identify Sparky Direct as the sender and include a functional unsubscribe facility. You may opt out of marketing communications at any time by using the unsubscribe link provided in the message or by contacting us directly. Opting out of marketing communications will not prevent us from sending communications necessary to complete or manage your order.

        If you provide contact details that do not belong to you, you confirm that you are authorised to provide those details for the purpose of receiving communications relating to the order or subscription.

        We may use third-party service providers, including Klaviyo, Neto and Bazaarvoice to manage and deliver email and SMS communications on our behalf. These providers may process your contact information for the purpose of sending communications in accordance with this Privacy Policy and applicable privacy laws.

        Subscriptions to marketing communications may occur at checkout, during account registration, via newsletter signup forms, through promotions, or in other interactions with our services where consent is provided or reasonably inferred.

        10.1 Abandoned Cart Tracking

        Our website uses cookies and similar technologies to track items added to your shopping cart, including when checkout is not completed. This information may be used to determine whether to send cart reminder messages via SMS or email, where you have opted in to receive such communications.

        We do not share, sell or exchange any customer contact information with other companies, excluding shipping carriers who use this information to deliver orders.

        11. Third-Party Websites

        Our website may contain links to third-party websites. Sparky Direct is not responsible for the privacy practices of external sites. We recommend reviewing their privacy policies before providing personal information.

        12. Notifiable Data Breaches

        If we experience an eligible data breach that is likely to result in serious harm, we will comply with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth), including notifying affected individuals and the Office of the Australian Information Commissioner where required.

        13. Changes to This Privacy Policy

        We may update this Privacy Policy from time to time. 

        14. Contact Us

        If you have questions about this Privacy Policy or wish to lodge a privacy complaint, please contact:

        Sparky Direct Pty Ltd
        Website: www.sparkydirect.com.au
        Chat: Support Chat
        Email: support@sparkydirect.com.au
        Address: 15 Alta Rd, Caboolture, QLD 4510